Vashti Whitfield is a globally acclaimed coach and speaker, sought-after resilience and mindset expert, documentary maker, and published author. Kate worked closely with Vashti to facilitate and deliver her coaching Identity re-brand and digital re-launch.

Since the strategic re-brand, Vashti has booked a selection of high profile national and international speaking engagements, was able to increase her coaching rates by over 40% and now has a 6-month waiting list for her services.

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What was needed

In a saturated market, Vashti’s business required a simplified and clarified offering, emphasising transparency about her unique methods. Amidst strong competition, Vashti’s bold and confident personality needed to be at the forefront of her brand and marketing strategy. Armed with vision, Vashti sought a strategic roadmap to guide her business towards sustainable growth in a straightforward yet effective way through through the following approach:

An updated name and re-brand strategy
Logo & Identity Design
Website Design & Development

The Results

The rebranding efforts led to a significant transformation. Vashti Whitfield’s business saw a surge in visibility and engagement, with her authentic persona resonating strongly with her audience. The new brand identity not only elevated Vashti’s presence but also reinforced her position as a leading professional in the coaching industry.

In the realm of competitive coaching, Vashti Whitfield’s rebranding journey stands as a testament to the power of strategic vision and creative execution. With a harmonious blend of professionalism and approachability, Vashti’s revitalised brand now speaks volumes, allowing her to continue her journey as a trusted coach, speaker, and influencer in the Australian market.

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Kate Hurst Kate Hurst