State of Flow

Brand Identity • Website

State of Flow Yoga represents an innovative personal project that marries the essence of modern yoga with the vibrant, experimental spirit of 1970’s psychedelia. Launched in late 2021, the brand aimed to stand out in the crowded wellness and yoga industry through its unique visual identity and brand aesthetic. The project’s vision was to create a yoga brand that not only offered a nod to the past but also embraced the mindfulness and fluidity of contemporary yoga practices.

Creative Direction, Design & Digital Kate Hurst




Project Credits

Creative Direction & Website Kate Hurst
Photography Tara D’Cruz Noble 

Kate Hurst Kate Hurst