State of
Flow
Identity • Branding • Website • Print • Socials
State of Flow Yoga is an exciting personal project visually inspired by 1970’s psychedelia.
The brands colour palette of cool tones & reflective metallic surfaces accompanied by the handcrafted organic logo creates a unique brand aesthetic that will be applied across digital and print elements once the brand officially launches in late 2021.
Creative Direction, Design & Digital – Kate Hurst