State of Flow
Brand Identity • Website • Strategy
State of Flow Yoga was an international project launched in late 2021, combining the essence of modern yoga with the bold, artistic energy of retro-inspired design. We developed a distinctive visual identity and brand aesthetic to help the brand stand out in the competitive wellness and yoga industry. Our vision was to create a brand that honoured the past while celebrating the mindfulness and fluidity of contemporary yoga practices.



Project Credits
Creative Direction & Website Kate Hurst
Photography Tara D’Cruz Noble